{"id":897,"date":"2020-08-11T15:24:18","date_gmt":"2020-08-11T15:24:18","guid":{"rendered":"https:\/\/cossystem.com.mx\/?p=897"},"modified":"2026-03-12T23:35:44","modified_gmt":"2026-03-12T23:35:44","slug":"publicidad-gratis-negocio-internet","status":"publish","type":"post","link":"https:\/\/cossystem.com.mx\/index.php\/2020\/08\/11\/publicidad-gratis-negocio-internet\/","title":{"rendered":"Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"897\" class=\"elementor elementor-897\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34d43715 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34d43715\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cbb5a2e\" data-id=\"5cbb5a2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-690601b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"690601b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6385c4f elementor-widget elementor-widget-heading\" data-id=\"6385c4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicidad gratis para tu negocio en internet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197cea2 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"197cea2\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ba9c996 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/cossystem.com.mx\/index.php\/2020\/08\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>agosto 11, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d7670a7 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">,<\/span>\n\t\t\t\t\t\t\t\t\t\t<time>3:24 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-afbda51 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">,<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/cossystem.com.mx\/index.php\/category\/marketing\/\" class=\"elementor-post-info__terms-list-item\">Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce1649b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce1649b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f64651c\" data-id=\"7f64651c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-606b7b0d elementor-widget elementor-widget-heading\" data-id=\"606b7b0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><p data-start=\"417\" data-end=\"616\">Si tienes un negocio, algo muy importante es que <strong data-start=\"466\" data-end=\"500\">las personas sepan que existes<\/strong>.<br data-start=\"501\" data-end=\"504\">\nPuedes tener un buen producto o un excelente servicio, pero si nadie te conoce, ser\u00e1 dif\u00edcil conseguir clientes.<\/p>\n<p data-start=\"618\" data-end=\"805\">La buena noticia es que hoy en d\u00eda <strong data-start=\"653\" data-end=\"708\">no necesitas gastar mucho dinero para promocionarte<\/strong>.<br data-start=\"709\" data-end=\"712\">\nInternet ofrece muchas herramientas que permiten <strong data-start=\"761\" data-end=\"804\">hacer publicidad gratis para tu negocio<\/strong>.<\/p>\n<p data-start=\"807\" data-end=\"833\">Lo \u00fanico que necesitas es:<\/p>\n<ul data-start=\"835\" data-end=\"903\"><li data-section-id=\"aqrnsb\" data-start=\"835\" data-end=\"856\">\n<p data-start=\"837\" data-end=\"856\">un poco de tiempo<\/p>\n<\/li><li data-section-id=\"1jzyajt\" data-start=\"857\" data-end=\"871\">\n<p data-start=\"859\" data-end=\"871\">constancia<\/p>\n<\/li><li data-section-id=\"1dqsghs\" data-start=\"872\" data-end=\"903\">\n<p data-start=\"874\" data-end=\"903\">paciencia para ver resultados<\/p>\n<\/li><\/ul>\n<p data-start=\"905\" data-end=\"1002\">Aqu\u00ed te comparto <strong data-start=\"922\" data-end=\"1001\">10 maneras sencillas y actuales de promocionar tu negocio sin gastar dinero<\/strong>.<\/p><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3783f35 elementor-widget elementor-widget-heading\" data-id=\"3783f35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><p><b>1. Crea una p\u00e1gina web para tu negocio<\/b><\/p><p>Una p\u00e1gina web es como <b>la casa de tu negocio en internet<\/b>.<br>\nEs el lugar donde las personas pueden conocer lo que haces antes de decidir comprar. Tu p\u00e1gina deber\u00eda incluir:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>qui\u00e9n\n     eres<\/li><li>qu\u00e9\n     productos o servicios ofreces<\/li><li>fotos\n     de tu trabajo<\/li><li>testimonios\n     de clientes<\/li><li>formas\n     de contacto<\/li><\/ul>\n\n<p>Tambi\u00e9n es recomendable incluir:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>un\n     formulario de contacto<\/li><li>n\u00famero\n     de tel\u00e9fono o WhatsApp<\/li><li>direcci\u00f3n\n     o ubicaci\u00f3n del negocio<\/li><\/ul>\n\n<p>Una buena p\u00e1gina web genera <b>confianza<\/b> y ayuda a convertir visitantes en clientes.&nbsp;<\/p>\n\n<p><b>2. Registra tu negocio en Google<\/b><\/p>\n\n<p>Muchos clientes buscan negocios directamente en Google, por ejemplo:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>\u201ccafeter\u00eda\n     cerca de m\u00ed\u201d<\/li><li>\u201cdise\u00f1ador\n     gr\u00e1fico en mi ciudad\u201d<\/li><\/ul>\n\n<p>Para aparecer en esos resultados debes registrar tu negocio en Google Business Profile. Es completamente gratis y permite que tu empresa aparezca en <b>Google y en Google Maps<\/b>. Tambi\u00e9n puedes registrarte en Bing Places for Business para aparecer en el buscador de Microsoft.<\/p>\n\n<p><b>3. Aparece en directorios de empresas<\/b><\/p>\n\n<p>Los directorios ayudan a que m\u00e1s personas encuentren tu negocio.<\/p>\n\n<p>Algunos de los m\u00e1s conocidos son:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>P\u00e1ginas\n     Amarillas<\/li><li>Yelp<\/li><\/ul>\n\n<p>Registrar tu empresa en estos sitios es gratis y puede darte\n<b>m\u00e1s visibilidad en internet<\/b>.<\/p>\n\n<p><b>4. Crea contenido \u00fatil en un blog<\/b><\/p>\n\n<p>Un blog es una excelente forma de atraer personas a tu p\u00e1gina. Puedes escribir sobre temas relacionados con tu negocio, por ejemplo:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>consejos<\/li><li>gu\u00edas<\/li><li>preguntas frecuentes<\/li><li>soluciones a problemas comunes<\/li><\/ul>\n\n<p>Por ejemplo, si tienes un negocio de dise\u00f1o, podr\u00edas escribir art\u00edculos como:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>\u201cC\u00f3mo elegir un buen logotipo para tu empresa\u201d<\/li><li>\u201cErrores comunes al crear una marca\u201d<\/li><\/ul>\n\n<p>Esto ayuda a que <b>tu p\u00e1gina aparezca en Google cuando las personas buscan informaci\u00f3n<\/b>.<\/p>\n<p><b>5. Usa redes sociales para mostrar tu negocio<\/b><\/p> <p>Las redes sociales son una de las formas m\u00e1s r\u00e1pidas de promocionarte. Las m\u00e1s utilizadas actualmente son:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>Instagram<\/li><li>Facebook<\/li><li>TikTok<\/li><li>LinkedIn<\/li><\/ul>\n\n<p>Puedes publicar:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>fotos de tus productos<\/li><li>promociones<\/li><li>consejos<\/li><li>historias de clientes<\/li><\/ul>\n\n<p>Lo importante es <b>publicar con frecuencia y responder a las personas<\/b>.<\/p>\n\n<p><b>6. Publica videos cortos<\/b><\/p>\n\n<p>El contenido en video tiene mucho alcance actualmente. <br>Puedes subir videos a:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>YouTube<\/li><li>TikTok<\/li><li>Instagram<\/li><\/ul>\n\n<p>No necesitas equipo profesional. Muchas veces <b>un celular es suficiente<\/b>. Algunas ideas de videos:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>mostrar c\u00f3mo funciona tu producto<\/li><li>compartir consejos r\u00e1pidos<\/li><li>responder preguntas de clientes<\/li><li>mostrar el proceso de tu trabajo<\/li><\/ul><p><b>7. Participa en comunidades y grupos<\/b><\/p>\n\n<p>Otra forma de promocionarte es participar en comunidades donde est\u00e9n tus posibles clientes. Por ejemplo:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>grupos de Facebook<\/li><li>comunidades de Reddit<\/li><\/ul>\n\n<p>Si ayudas respondiendo preguntas o compartiendo consejos \u00fatiles, las personas empezar\u00e1n a <b>reconocer tu experiencia y confiar en tu negocio<\/b>.<\/p>\n<p><b>8. Colabora con otros negocios<\/b><\/p>\n\n<p>Puedes hacer alianzas con negocios que <b>no sean competencia directa<\/b>. Por ejemplo:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>recomendarse entre clientes<\/li><li>compartir publicaciones<\/li><li>hacer promociones conjuntas<\/li><li>escribir  art\u00edculos invitados en sus blogs<\/li><\/ul>\n\n<p>Esto ayuda a que <b>los clientes de un negocio conozcan el otro<\/b>.<\/p>\n\n<p><b>9. Colabora con creadores de contenido o blogs<\/b><\/p>\n\n<p>Hoy en d\u00eda muchos blogs o creadores tienen comunidades muy activas.<\/p>\n\n<p>Puedes contactarlos para:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>entrevistas<\/li><li>colaboraciones<\/li><li>rese\u00f1as de productos<\/li><li>contenido conjunto<\/li><\/ul>\n\n<p>Esto puede ayudarte a <b>llegar a nuevas audiencias<\/b>.<\/p>\n<p><b>10. El marketing m\u00e1s poderoso: las recomendaciones<\/b><\/p>\n\n<p>Cuando un cliente queda satisfecho con tu servicio, es muy probable que:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>te  recomiende<\/li><li>deje  una rese\u00f1a<\/li><li>hable bien de tu negocio<\/li><\/ul>\n\n<p>Por eso es importante pedir opiniones en lugares como:<\/p>\n\n<ul style=\"margin-top:0cm\" type=\"disc\"><li>Google Maps<\/li><li>Yelp<\/li><\/ul>\n\n<p>Las rese\u00f1as positivas generan confianza y ayudan a atraer nuevos clientes.<\/p>\n\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Publicidad gratis para tu negocio en internet Si tienes un negocio, algo muy importante es que las personas sepan que existes. Puedes tener un buen producto o un excelente servicio, pero si nadie te conoce, ser\u00e1 dif\u00edcil conseguir clientes. La buena noticia es que hoy en d\u00eda no necesitas gastar mucho dinero para promocionarte. Internet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[58,60],"class_list":["post-897","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing","tag-pagina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing -<\/title>\n<meta name=\"description\" content=\"Descubre 10 maneras sencillas de hacer publicidad gratis para tu negocio en internet y atraer m\u00e1s clientes usando herramientas que ya existen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cossystem.com.mx\/index.php\/2020\/08\/11\/publicidad-gratis-negocio-internet\/\" \/>\n<meta property=\"og:locale\" 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